by Louise M Moore
- Press Releases - Write a press release about a special promotion that your business is offering and distribute it through a press release distribution service like http://www.prweb.com/ and http://www.pr.com/. There are many other press release distribution services on the Internet. Many are free and others may charge a small nominal fee.
- Article Writing - Be known in your industry as the expert that you are by writing informational articles. Become a published author by submitting your material to articles directories. It's totally free. The top article submission site is http://www.ezinearticles.com/ but there are others like http://www.goarticles.com/ and http://www.articlesbase.com/ who also accept articles. Find a few that you like and become a expert author.
- Social Networks - Build your social networks with current and potential customers and let them tell a friend, and their friend tell a friend and so on and so on. Just for the record, social networks include blogs, Facebook, MySpace, Twitter and even LinkedIn and other professional networks.
- Customized Newsletters - Create a newsletter for your business that you can send via email or snail mail. Customers and potential customers will appreciate updates and useful information.
- Email Marketing - Have your customers opt to have special promotions and offers sent to them via email. Send them coupons and freebies to drive traffic to your website or place of business. Constant Contact and Rate Point are two email marketing companies that offer free trials. Both offer online and phone support but Constant Contact also provides free local seminars for a more hands-on approach.
